I have more than a decade of experience bringing change to media — as a journalist, strategist, and product leader. I recently joined Apple to lead product for Apple News.
At The New York Times I was a co-author of the “Innovation Report,” a searing self-examination of the newsroom that led to major investments in strategy, data, and audience development. Harvard’s Nieman Lab called the report “one of the key documents of this media age.” It has been downloaded more than a million times.
As a mobile editor and product manager, I helped build a mobile-first culture in the waning days of the desktop era, and I helped secure significant investments in mobile hiring. I led a cross-functional team to relaunch our mobile home page (40 million MAUs) in just six months. I launched a news app for Apple Watch called “One-Sentence Stories” that was celebrated by our customers and featured on the front of the App Store on Day 1.
As product director for messaging, I led a movement to make our journalism more personal. We brought one-sentence stories to the lock screen and deployed new tools for targeting and testing. In a year we doubled our mobile push audience, to 30 million devices. We broke ground in “conversational journalism” with coverage of the Rio Olympics via text message and an election bot for Facebook Messenger. Our cross-functional team became an internal model for collaboration.
Previously, as a reporter for Nieman Lab, I covered the intersection of news, technology, and business. My work included a data-driven analysis of Gawker’s editorial strategy that Poynter called “a piece every modern media writer should aspire to producing.” I also learned to code and developed an open-source bot called Fuego, which surfaces trending stories on Twitter.
Before that, I reported and edited for public radio in Boston and San Diego. In 2007, my reporting from the front lines of the Southern California wildfires was a daily fixture on NPR’s “Morning Edition.”
I graduated from the University of California, San Diego, with a degree in political science.