Independent product strategist with deep experience in journalism and digital media. Hire me to bring your best ideas to life.
Currently: Building Andrew Phelps LLC and raising a baby.
Most recently: Vice President at The Atlantic, leading the Product & Design team through a period of extraordinary growth. We delivered a digital subscription product that served 400,000 subscribers in its first 14 months—and reached nearly half a billion unique readers in 2020.
Previously: At Apple, I was the head of product at Apple News, the largest news app on any platform worldwide (100 million monthly active users). My team built the Apple News+ subscription service, in partnership with more than 60 publishers.
As an editor at The New York Times, I was co-author of the “Innovation Report,” a self-examination of the newsroom that ushered in an era of seismic change. Later, as The Times’s director of product, I led the development of The Times’s flagship mobile apps and strategy.
Previously, as a reporter for Nieman Lab, I covered innovation in journalism, tech, and business. I learned to code and developed an open-source bot called Fuego, which surfaces trending stories among specific communities on Twitter.
Before that, I reported for public radio in Boston and San Diego. In 2007, my reporting from the front lines of California’s wildfires was a daily fixture on NPR’s “Morning Edition.” My first job was covering local news for my hometown paper.
I graduated from the University of California, San Diego, with a bachelor’s degree in political science.