Product Director at The New York Times. More than a decade of experience in tech + media.


About Andrew

I have made a career of bringing disruptive change to media.

At The New York Times I co-authored the “innovation report,” a searing self-examination of the newsroom that called for embracing strategy, data, product, and audience development. Nieman Lab called the report “one of the key documents of this media age.” It has been downloaded more than a million times.

I agitated for a mobile-first transformation at a time the desktop audience still reigned supreme and helped secure significant investments in mobile development resources. (Today, mobile makes up two-thirds of the Times digital audience.) I led a cross-functional team to relaunch our mobile home page (40 million MAUs), shipping in just six months. Ken Doctor said we “redefined Page One for the digital era.”

As product lead for messaging, I drove efforts to make our journalism more personal. We broke ground in “conversational journalism” with coverage of the Rio Olympics via text and an election bot for Facebook Messenger. Our cross-functional team became an internal model for collaboration. In one year we doubled our mobile push audience, to 30 million.

Previously, as a reporter for Nieman Lab, I covered the intersection of news, technology, and business. My work included a data-driven analysis of Gawker’s editorial strategy that Poynter called “a piece every modern media writer should aspire to producing.” I also learned to code and developed a bot called Fuego that surfaces trending stories on Twitter.

Before that, I was a digital editor and reporter for public radio stations in Boston and in San Diego. In 2007, my reporting from the front lines of the Southern California wildfires was a daily fixture on NPR’s “Morning Edition.”

Photo by Earl Wilson

Photo by Earl Wilson