Hi, I’m Andrew.
Call me for a change.
I am a product maker, strategy partner, and coach for visionary leaders who are transforming their businesses.
Throughout my career in journalism and tech, I learned that disruption is not a detour. It is the permanent state of things. I learned how to bust through politics and groupthink to make big things happen.
Today I work with journalists, tech executives, and nonprofit leaders to drive lasting change for some of the world’s biggest brands. I can help you turn a blank whiteboard into a tangible strategy.
Ready to start starting? Let’s talk.
Clients & experience
What could we build together?
Build a product
I join your existing team—or assemble a cast of stars—for a time-limited development sprint. We can turn a whiteboard sketch into working prototype in as little as 12 weeks.
How it works:
Study the needs of your business and the opportunity space
Talk to real people to understand the problems we’re trying to solve
Lead a creative process focused on making things to look at
Talk to more real people to validate our solutions to their problems
Articulate the vision to internal stakeholders
Want to brainstorm? Email me or book time on my calendar.
Build a strategy
I embed with your team as an adviser, facilitator, and truth-teller. We’ll bust through the stakeholder drama and make real plans.
How it works:
1:1 time with key leaders to download the prologue, pain points, and politics
Deep dive on roles and responsibilities (the No. 1 point of failure for projects)
Structured, cross-functional strategy sprints designed to build alignment and clarity
Planning for multiple possible scenarios, instead of the one we only hope for
Synthesize the story and articulate the vision
Want to conspire? Email me or book time on my calendar.
People have said nice things
More about Andrew
As a journalist, I used the power of storytelling to build audiences. As a product manager, I studied user needs to build apps that millions of people love to use. As an executive leader, I learned to build happy, healthy teams.
At The New York Times: I co-authored the “Innovation Report” and went on to reimagine the NYTimes apps for the mobile-first era.
At The Atlantic: I scaled the product and design team to keep pace with extraordinary subscription growth and led development of the beloved mobile app and digital redesign.
At Apple: I partnered with more than 60 publishers to build Apple News+ and a new subscription model for news.
Now, as a solo consultant, I am using everything I’ve learned in the real world to help people unlock real transformation.